Scaled corporate background.png

Lead Generation for the Insurance Industry

We drive high-intent calls and real-time leads to our insurance partners at scale via search, email, and display ensuring optimal contact rates as well as leading conversion rates.

Why We're Different

We Specialize

Our focus is on driving leads and calls that convert for the insurance industry. We work best with carrier call centers who are accustomed to a volume of warm transfers. Our primary categories are Final Expense life insurance, Term life insurance and Medicare Supplement insurance. We currently only offer warm hand-off transfers from our domestic call center.

Lead Generation

Our media team focuses on driving traffic to our suite of landing pages. By incorporating a diverse media mix, we are able to generate data leads for ourselves and our partners. We operate as the media placement arm for select partners - meaning, on occasion, we serve as a full services advertising agency. Lead Generation is our core focus - we accomplish this by maximizing conventional tactics as well as newer mobile, in-app and contextual content approaches.

Our Approach

As a marketing group, our approach is one of earnest and candor. We advertise based on real messaging. We believe in the customer journey. This is important when determining media placement and creative, but also in selecting clients who will maintain the eQuoto driven customer experience. Remembering the customer is what really separates us from other groups. If a customer/consumer has requested a quote - they expect just that. They expect to be treated like a human being. When transferring to our partners, we do our best to ensure a seamless experience for the customer. We've found when executed properly, conversion rates are maximized.

Our Numbers Tell the Story

During our tenure, we have helped thousands of Americans purchase life insurance and medicare supplement insurance. eQuoto is comprised of a group of senior lead generation experts who have learned over the years what works.

OVER 120

Life Insurance Partners



Accuracy of Leads


Average Rate of Ad Spend

Lead Generation Experience